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Data communication is the transmission of data between devices via the transmission medium. It is possible to do this using wired media such as twisted pair cable or coaxial cable, or wireless media such as optical fibers or radio waves. The data must be encoded, encapsulated, and transmitted by the device sending it before being decoded and encapsulated at the receiver device. This process is similar to the transmission of analog signals however, it is more complicated and focuses on the exchange of binary data (1s and 0s).
To improve efficiency within an organization, companies are using data communication to share data more effectively with dispersed users. To match inventory to demand and reduce waste, an automaker required data to 6’000 untrained spare parts dealers who were dispersed. This required communication using a network not optimized for data transfer and the use of a mobile application that was difficult for non-technical users to navigate.
Effective data communication starts by understanding your audience’s perspective on the data. It is the process of creating visuals that aid in the telling of the story and providing context-based information. It is also about articulating information in a clear narrative. It also involves tailoring the content to each audience based upon their hierarchy, technical proficiency and interest level. In addition, it requires pushing the boundaries of creativity to make data communication more memorable and memorable.